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Branding, storytelling and emotion: Connect with audiences on a deeper level.

Orange Nike logo above the door of a Nike store front.

In the world of branding, storytelling and emotion are the secret weapons that can make a brand stand out from the crowd. Emotions are what drive people to take action, and storytelling is how brands can connect with their audiences on a deeper level. As Greg Hoffman, former CMO of Nike, once said, “Every brand […]