The Brand Gap: Why branding is essential.
The Brand Gap by Marty Neumeier is a must-read book for anyone interested in branding and design. In this book, Neumeier makes a compelling argument for why branding is essential in today’s world of marketing and business. The Brand Gap is not your typical branding book that is full of jargon and theory. Instead, it’s […]
How to develop a strong brand tone and why it’s critical: 7 things you can do right now.
You surely understand that the outdoor industry is an incredibly competitive space. In order to stand out and build a successful brand, it is critical to develop a strong brand tone that resonates with your target audience. What is brand tone? Brand tone is the emotional and cultural language that a brand uses to communicate […]