The Brand Gap: Why branding is essential.
The Brand Gap by Marty Neumeier is a must-read book for anyone interested in branding and design. In this book, Neumeier makes a compelling argument for why branding is essential in today’s world of marketing and business. The Brand Gap is not your typical branding book that is full of jargon and theory. Instead, it’s […]
Emotion by Design Review
If you’re looking for a book that delves into the importance of emotion in design and branding, then Emotion by Design by Greg Hoffman is an excellent read. This book explores the idea that people don’t buy products or services, they buy emotions. In order to create a truly effective brand, it’s essential to tap […]
The power of creativity and human psychology.
Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life by Rory Sutherland is a must-read for anyone interested in the power of creativity and human psychology in marketing and business. In this book, Sutherland takes readers on a fascinating journey. He explores the science of decision-making and the role […]