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Emotion by Design Review

The book emotion by design lying flat on a wooden surface.

If you’re looking for a book that delves into the importance of emotion in design and branding, then Emotion by Design by Greg Hoffman is an excellent read. This book explores the idea that people don’t buy products or services, they buy emotions. In order to create a truly effective brand, it’s essential to tap […]

The power of creativity and human psychology.

An image of the book, Alchemy on a wood surface.

Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life by Rory Sutherland is a must-read for anyone interested in the power of creativity and human psychology in marketing and business. In this book, Sutherland takes readers on a fascinating journey. He explores the science of decision-making and the role […]