Designing emails for dark mode.
As more people adopt dark mode on their devices, it’s becoming increasingly important to design emails that look great in both light and dark mode. Here are some key considerations when designing emails for dark mode: Use high contrast colors When designing for dark mode, it’s important to choose colors that provide a strong contrast. […]
How to Use User-Generated Content According to Science.
As consumers, we are more likely to trust and purchase from brands that have positive reviews and recommendations from others. This is where social proof comes in. Social proof is the psychological phenomenon that occurs when people conform to the actions of others because they believe that those actions are the correct ones. In marketing, […]
How to create great content for outdoor brands.
Great content is an essential component of any outdoor brand’s marketing strategy. It’s a way to attract and engage with your target audience, build brand awareness, and increase sales. But what makes content effective? In this blog post, we’ll discuss what makes effective content for outdoor brands. Tell a Story Outdoor brands have the unique […]