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Why Learning to Sell is Non-Negotiable for Young Creatives

Young creatives, here’s a hard truth: Even the most brilliant ideas won’t make an impact if you can’t sell them. It’s a tough pill to swallow, especially when you’re bursting with creativity and passion. But selling—yes, selling—is the skill that will make or break your career. The Power of Persuasion Let’s start with the basics. […]

Is it time for a brand strategy consultant?

Lighthouse alight at dusk

We’ve heard the stories: Clients spending hours agonizing over their company’s logo. Hemming. Hawing. All that time was spent, only to realize it wasn’t even resonating with their target audience. Enter the brand strategy consultant. And it’s about even more than just a logo. As the business world becomes increasingly competitive, companies are looking for […]