How to choose a fractional marketer for outdoor brands.
Building your brand is vital, especially for outdoor brands that must carve out a distinct identity in a crowded market. We’re talking logos that speak your language, websites that pull people in, social media that resonates, and marketing materials that mirror your values and mission. But let’s be honest — choosing the right fractional marketer […]
Copywriting and why it’s vital for great branding.
Copywriting is the unsung hero of great branding. It’s the glue that holds your brand’s message together and the spark that ignites an emotional connection with your audience. Think about it—every interaction someone has with your brand involves words, whether it’s a tagline, a social media post, or the copy on your website. Those words […]
Branding is more important than ever for small businesses.
Branding isn’t just for the big players with bottomless budgets. Branding for small businesses is not only accessible—it’s essential. If you’re a small business owner still thinking that branding is a luxury, you’re leaving opportunities (and likely dollars) on the table. Think branding doesn’t apply to you? Think again. Byron Sharp, author of How Brands […]
How does branding help consumers?
Branding isn’t just about setting your business apart from the competition—it’s about helping your customers make smarter choices. When done right, branding does more than just create a unique identity; it builds trust, simplifies decision-making, and adds value to the entire consumer experience. So, how exactly does branding help consumers? Let’s break it down. Building […]
How cabin Airbnb owners can brand their properties.
The cabin Airbnb market is flourishing, with travelers increasingly seeking unique, immersive experiences in nature. To stand out in this competitive space, effective branding is essential. Here’s an in-depth guide on how cabin Airbnb owners can brand their properties and attract more bookings. 1. Define Your Unique Selling Proposition (USP) Your USP sets your cabin […]
Branding, storytelling and emotion: Connect with audiences on a deeper level.
In the world of branding, storytelling and emotion are the secret weapons that can make a brand stand out from the crowd. Emotions are what drive people to take action, and storytelling is how brands can connect with their audiences on a deeper level. As Greg Hoffman, former CMO of Nike, once said, “Every brand […]
Is a great logo really essential?
Yes. For outdoor brands, a great logo is essential. It serves as the face of the brand and plays a critical role in establishing brand recognition and identity. In this blog post, we’ll explore the importance of a great logo for an outdoor brand. Brand Identity and Recognition A great logo can create a strong […]
What is a brand purpose?
It’s the fundamental reason for the existence of a brand — the driving force behind a brand’s actions, decisions, and messaging. A brand purpose goes beyond the products or services it offers, and instead focuses on the broader impact it wants to have on the world. In today’s world, consumers want to support brands that […]