How to Build a Brand: A Step-by-Step Guide
So you’ve got a big idea, but don’t know where to start. Let’s talk about how to build a brand. Building a brand from scratch can feel a little like climbing a mountain. At the base, the peak seems impossibly far away, and the path ahead is unclear. But that mountain can be conquered with […]
How to increase brand awareness in the outdoors industry
Are you trying to increase brand awareness in the outdoors industry? We get it. Most times it’s like trying to start a fire with wet wood – you know you have everything you need, but it takes a lot of effort and patience to get the flames going. The same goes for increasing brand awareness. […]
The right time to bring on a branding agency.
You may find yourself wondering whether it’s the right time to bring on a branding agency. After all, you and your team know your brand better than anyone, right? While that may be true, there are certain times when a branding agency can offer unique value. Even help take your brand to the next level. […]
Level set: What is branding?
Branding is one of those fundamental elements in marketing that often gets oversimplified. Most people think it starts and ends with a logo, or maybe a tagline that sounds clever. But here’s the truth—branding runs much deeper. It’s about shaping perceptions, creating emotion, and telling a story that sticks with your audience. Think about the […]
Is it time for a brand strategy consultant?
We’ve heard the stories: Clients spending hours agonizing over their company’s logo. Hemming. Hawing. All that time was spent, only to realize it wasn’t even resonating with their target audience. Enter the brand strategy consultant. And it’s about even more than just a logo. As the business world becomes increasingly competitive, companies are looking for […]
Branding, storytelling and emotion: Connect with audiences on a deeper level.
In the world of branding, storytelling and emotion are the secret weapons that can make a brand stand out from the crowd. Emotions are what drive people to take action, and storytelling is how brands can connect with their audiences on a deeper level. As Greg Hoffman, former CMO of Nike, once said, “Every brand […]
What is a brand purpose?
It’s the fundamental reason for the existence of a brand — the driving force behind a brand’s actions, decisions, and messaging. A brand purpose goes beyond the products or services it offers, and instead focuses on the broader impact it wants to have on the world. In today’s world, consumers want to support brands that […]