Aspiring pros need quality gear at affordable prices, backed by a company that has their back. Lots of brands talk the talk but only Ardent walks the walk with their second-to-none customer service and the best warranty in the industry.
My team and I dug deep into the mindset of aspiring pros and developed a campaign with the same grit. Ardent is the brand with the backbone to stand by their products and stand by their word. With our focus on that core essence, we crafted simple, hard-hitting messaging and clean design that presented product and service at the top of new pro angler’s consideration set.
