Dr. Marvin Cohen dedicated his life to ending halitosis
That’s right, there was a man who dedicated his life to ending bad breath.
He must have realized humans already have enough barriers. Enough walls, enough masks, enough screens. He realized bad breath is a barrier that keeps us apart, when what we really need is to come together.
So, Dr. Cohen created SmartMouth.
The sulfur eliminating solution and the zinc ion activating solution work together to stop bad breath at its source, eliminating stinky sulfur gas and leaving you with 24 hour fresh breath.
In this grassrootsy campaign, we celebrate the wholesome awesomeness of people coming together in fun and sometimes unexpected ways. SmartMouth is central to these moments because bad breath keeps us apart, but SmartMouth brings us together.
From resetting the brand’s north star to producing fresh and fun TV, we refreshed SmartMouth from the bottom, up.
Using captivating, authentic and minimally-produced vignettes — authentic stock or original productions — this campaign tells timeless stories of togetherness, made fresher by SmartMouth.
Pop-style, meets can’t-help-but-smile.