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See for yourself.

If I’ve learned anything over the decades, it’s that strategy is important, but execution is essential.

Below is one of many examples of the bold strategy and bullish execution; you get all the value of a full-time executive but with the flexibility and cost-efficiency fit for your business.

To view additional case studies — in order to protect client confidentiality — please contact me.

Bad Breath Stinks; The story of SmartMouth.

Dr. Marvin Cohen dedicated his life to ending halitosis

That’s right, there was a man who dedicated his life to ending bad breath.

He must have realized humans already have enough barriers. Enough walls, enough masks, enough screens. He realized bad breath is a barrier that keeps us apart, when what we really need is to come together.

So, Dr. Cohen created SmartMouth. 

The sulfur eliminating solution and the zinc ion activating solution work together to stop bad breath at its source, eliminating stinky sulfur gas and leaving you with 24 hour fresh breath.

In this grassrootsy campaign, we celebrate the wholesome awesomeness of people coming together in fun and sometimes unexpected ways. SmartMouth is central to these moments because bad breath keeps us apart, but SmartMouth brings us together.

From resetting the brand’s north star to producing fresh and fun TV, we refreshed SmartMouth from the bottom, up.

Using captivating, authentic and minimally-produced vignettes — authentic stock or original productions — this campaign tells timeless stories of togetherness, made fresher by SmartMouth.

Pop-style, meets can’t-help-but-smile.

My name is Mike Vollman, and I am a fractional brand and marketing guy with deep roots in growing outdoor brands. I work with businesses just like yours to grow their brands.

Are you curious about how we might work together? So am I. Click the button below, shoot me an email, and let’s see how we can grow your brand together.

The way I see it...