We heard it a million times. “Once people try it, they like it.”
They take a sip, lick their lips, look down at the high-ball glass and say, “Wow, this stuff is dangerous.”
Exactly. Ballotin is Dangerously Good.
Everyone knows the warning, “viewer discretion is advised” has the exact opposite of it’s intended effect. Phone down volume up. This is kind of like that.
This bold brand direction capitalizes on the opportunity to not only tout the irresistible flavor of Ballotin, but also the fun it so naturally evokes.
The tone is fun and playful and the messaging runs the gamut of sexiness — burly biker beard sexy to giant sunshade hat and a shade of lipstick that sets your sunglasses on fire.
The simple aesthetic allows both the product and it’s personality to shine. Then utilizing rich chocolate tones and brand colors to create appetite appeal.
