Field-Tested Branding: Why Real-World Proof Beats Paid Influence Every Time
The best brand story you’ll ever tell won’t come from your marketing team. It’ll come from a hunter whispering over a campfire about the time your pack saved his elk trip. Or a mom snapping a blurry photo in the rain after your gear kept her kid warm and dry. You can’t script that. You […]
AI Marketing Revolution: How Smart Technology is Transforming Firearms Industry Success
Artificial intelligence isn’t coming to marketing—it’s already here. For firearms industry marketers and small business owners, AI represents the most significant shift in how we connect with customers, predict performance, and drive growth. The question isn’t whether you should adopt AI marketing tools, but how quickly you can implement them to stay competitive. The Creative […]
AI Marketing Automation: Your Secret Weapon in the Firearms Industry
The firearms industry operates in a complex landscape. Regulations shift. Platforms restrict. Traditional marketing channels close their doors to us. But here’s the thing—AI marketing automation doesn’t care about industry bias. It just works. Smart automation is transforming how firearms businesses connect with customers, manage compliance, and drive sales. Let’s explore how you can harness […]
The Retail Media Revolution: How Firearms Businesses Can Win at the Point of Purchase
Understanding Retail Media The retail media revolution has shaken up the marketing world. It’s not just a passing trend; it’s reshaping how businesses approach advertising. For firearms marketers and small business owners, it’s an opportunity ripe for the picking. What Is Retail Media? Retail media refers to advertising opportunities within retailer environments. Think Amazon Ads […]
How Small Gun Shops Can Unlock Massive Growth: Practical Strategies for the Modern Firearms Retailer
If you own or manage a small gun shop, you know the drill: loyal customers, steady sales, but breaking out to “the next level” can feel as elusive as a cold-zero on a windy day. The good news? With the right combination of smart tactics and community focus, even the smallest shop can become a […]
Trust-Building Marketing: Winning Hearts in the Firearms Industry
Understanding Your Audience Know who you’re talking to. Not just demographics. Mindset. Values. Fears. What keeps them up at night? What makes them proud? Let’s say you’re targeting first-time gun owners. Their questions are different from seasoned collectors. Their trust is fragile. Start there. Building Trust Through Content Show, don’t just tell. Real stories. Real […]
Unlocking the Power of Retail Media Networks in the Firearms Industry
As marketers in the firearms industry, we’re always on the lookout for effective strategies to reach our audience. Retail media networks (RMNs) are quickly becoming a must-have tool in our arsenal. Let’s explore how these networks can transform your marketing approach. What Are Retail Media Networks? In simple terms, RMNs are ad platforms operated by […]
Gun Industry News | August 7th
This week’s top stories paint a clear picture: the firearms industry is in a dynamic state of evolution, driven by legal challenges, technological advancements, and a continued focus on consumer engagement. The Silencer Shop lawsuit against the ATF is a monumental legal battle that could reshape an entire product category, forcing marketers to prepare for […]
Embracing AI in Firearms and Outdoors Marketing: Insights from Industry Leaders
In a sharp and engaging episode of the HeadHunters NW Podcast, three seasoned voices—Josh Froelich of F5 Productions, Jennifer Tuttle from Ravenspire Consultancy, and Kristin Marlow (formerly of SAR USA and Staccato)—discussed how artificial intelligence is reshaping marketing in the firearms and outdoors industry. But this conversation isn’t just a highlight reel of AI’s latest […]
USA Skeet Team Shines at Lonato World Cup
The 2025 ISSF Lonato World Cup was nothing short of exhilarating for fans of competitive shooting and the outdoor lifestyle. This event showcased not only precision but also the resilience and skill of some of the world’s top skeet shooters. The USA Skeet Team proved its mettle, bringing home impressive achievements that left enthusiasts around […]